For Autumn Winter '18-19 Bobo Choses presents the fanciest music band ever, The Happysads! They sing about children and their roller coaster-like feelings spinning round and round, up and down; they play both right and wrong; they act like always never; they listen to sad songs and change just like the weather.
The Happysads is inspired by kids and their way of expressing contradictory emotions. They might have hard times identifying their feelings; they might not even know what to name them. Instead, they express themselves by throwing temper tantrums or having meltdowns...
The collection includes British inspired shapes and carefully selected colors with bold prints that reveal the contradictions of kid’s emotions: bitter-sweet candy; Mr clearly confused; a funny animal half-pig half-elephant; cars that go in both directions at the same time and many more! In addition to being a seriously cute collection, 64% of the production is organic cotton and I love that!
Also, don’t miss Bobo Choses new promotional music video for their AW18/19 collection! “We are the Happysads” which is the first single from the Happysads. It was written, and performed by the Bobo Choses team and the children. Watch the music video here & enjoy :-)
Credits | Campaign pictures by Raquel Chicheri | Art direction and styling by Adriana Esperalba and Mafer Navas | The Happysads are Alex, Catalina, Chloe, Guiu, Laura, Momo, Sofía & Teo