I love introducing you to brands that I love, and I am loving no added sugar and their witty t-shirts. I have my eye on the very cool 'Lock up your Daughters' t-shirt for Mario. No added sugar was born through a simple desire to create witty baby t-shirts. Founder Deborah Medhurst started the brand in 2001, when her first child Gabriel was one year old. It began as a very small range of baby t-shirts, and quickly grew to be sold in a credible mix of London shops and stores. In 2007, Deborah created the very first full collection, and now no added sugar is in stores globally. Their ethos is to produce high quality witty kidswear, and they have succeeded! You can see their entire line of kidswear at noaddedsugar.com, and here are some of my favorite looks from their Summer collection. Join no added sugar on their journey to inject a little bit more adventure into your little one's wardrobe, I know I will!