Bonpoint opened it's first store at Rue de l'Université, Paris in 1975, and since then the label has been known for children's apparel with it's own unique style and meticulous execution in design. Headed by Artistic Director, Christine Innamorato, the garments are designed out of the label's couture studio in Paris with rigorous standards and unrivaled expertise by a team with equal passions for children and fashion. So it is no surprise that season after season Bonpoint has inspirational and beautiful collections. I love this season most of all because the collection has all my favorite pretty trends for this spring and summer: ecru and milky white, chambray, lace & eyelet, liberty florals, polka dots, checks, spring sweaters, and a fun pop of bright color (acid yellow, fluro orange, or fluro pink). I also love the Summer 2014 Campaign, it has an ethereal beauty and was photographed by Aline Diépois and Thomas Gizolme in a beautiful flower garden. Go to Bonpoint.com to see more photos of the campaign, a short film, and the Summer 2014 collection. Here are some of my favourite images from the campaign.
Photos | bonpoint.com | Photographers : Aline Diépois and Thomas Gizolme